Grassroots Cannabis will be launching Close The Gap, a campaign to raise awareness and establish the gold standard of inclusivity and equity. Women are underrepresented within the industry, both at the corporate and dispensary levels and as patients and consumers. Grassroots is setting out to change this by addressing the Gender Wage Gap. Women are impacted by income inequity – on average a woman makes $0.79 to a man’s $1.00 and at current rates, the overall gender pay gap is estimated to close by 2224.
As a first step, on March 8th, in honor of International Women’s Day, Grassroots will be offering select Wana products priced at $22.24 (original price: $30.00) to signify the year in which pay parity should be reached for all women. Wana Brands is one of only a handful of marijuana-infused production companies that is Woman-Owned. With each purchase of Wana products, a special gift to include a deck of cards, Grassroots signature socks and stickers will be given away at participating dispensaries in Illinois until supplies last. For each purchase, a percentage of proceeds will be donated to the Chicago Foundation for Women (CFW), an organization dedicated to building a world in which all women and girls have the opportunity to thrive in safe, just and healthy communities. CFW invests in women and girls as catalysts, building strong communities for all.
“At Grassroots, we are dedicated to education and driving social change in the cannabis industry,” says Lisa Hurwitz, CMO. “With Close The Gap, we have the unique opportunity to use our platform to help educate and raise awareness around income inequity for women from all walks of life, which impacts the cannabis industry, our patients and our consumers.”
Through Close The Gap and future planned initiatives, Grassroots is committed to advancing and establishing social equity within cannabis. Grassroots welcomes people from all walks of life and inspires them to Live Deeply.
Grassroots Cannabis is a cannabis company dedicated to serving, advancing and respecting the cannabis movement. Through its unique, vertically integrated business model, Grassroots grows, processes and sells trusted cannabis products that enhance life’s moments for people from all backgrounds.