Today’s marijuana culture is not the same as the essence you smoked in college.

At present-day, consumer merchandise is taking part in reefer madness. According to writer Brian Kateman, cannabis is being applied from food and beverage to fitness and wellness and beyond.

Cooking classes centered around dishes made with marijuana are being offered in locations at California and Denver. Cookbooks such as Bong Appétit: Mastering the Art of Cooking with Weed are being published.

Today’s marijuana culture is not the same as the essence you smoked in college. Known for its medicinal and healing intentions, cannabis is a hot commodity in food tech and other consumer goods.

Nowadays, farmers can separate the two main chemical composites found in marijuana: THC and CBD. THC has remedial advantages and it’s the part of the hemp plant that gets you high because of its psychoactive compound. CBD is not psychoactive but has therapeutic benefits. Supposedly it provides many of the anti-anxiety, analgesic interests of the plant without providing a high.

Companies and consumers are enthusiastic to try CBD in various products, from food to oils to skincare, and they are being sold retails stores like CVS and Walgreens. In states and cities where it’s legal, cannabis fans can order CBD-infused drinks such as lattes and cocktails.

For more on this story, read The Budding Industry of Cannabis Tech by Brian Kateman on TechCrunch.